For Seller

By: Taroon Shah

Ever seen a French comedy where the husband gives his beloved wife a piece of jewellery. She opens the black box in excitement. Her face drops when she looks inside: her husband has lovingly given her a black leather choker with silver studs reminiscent of a dog collar. The tragi-comic irony of the story is that when it comes to necklaces, or mens’ necklaces to be more precise, anything goes. If it’s a choice between neckties and necklaces, men’s necklaces revel in fashion glory. Take a look around you notice how men wearing men’s necklaces have evolved.

Beaded necklaces for the spiritually leaning kind of man, chokers for the body builder at the gym perhaps? Chunky gold necklaces for the younger bolder man, blinging it to the nines. And then there’s the more understated silver necklace with pendant for the slightly mature, sophisticated man who wants to exude charm and confidence. Whatever shape or form the men’s necklace comes in, the male race is out wearing them with pride.

The boom in necklaces has seen fine jewellers tripping over themselves to satisfy the growth of mens’ interest in jewellery. Fine jewellers like Tiffanys have expanded its usual watch and cufflink collections to include a broad range of sporty men’s jewellery including mens’ necklaces, pendants, rings and bracelets. Tiffanys have also designed a number of simple, masculine jewellery styles in titanium steel and silver.

In a recent US poll, 75 percent of men said they enjoy wearing jewellery and 80 percent of women say they find men who wear jewellery sexy. Today’s generation of men are fashion conscious, they care about street cred and will pay attention to fine detail. There seems to be more of an understanding that wearing a piece of jewellery, like a mens’ necklace is essential to completing a look.

With the World Cup in full swing, fine jewellers and big fashion houses have spotted the potential for branding with soccer players. Suddenly footballers are the new, rising media stars with a high international profile. What better way to advertise mens’ necklaces, jewellery or clothes than a footballer with rippling muscles in motion, sporting an earring that is bound to play on the mass public conscience? Zinedine Zidane of the French team is the face of Dior’s Eau Savage, and Lukas Podolski of Germany sells Axe body spray. Brazil’s Ronaldinho, the world’s most talented footballer, wears his hair pulled back to reveal a pair of gaudy earrings with his number cast in diamonds. Japan’s answer to Beckham, sometimes referred to as the Asian Becks has also been known to wear the occasional piece of mens’ jewellery.

It is evident that the fashion conscious persona has swept across Europe. Hairstyled players with sunglasses and mens’ jewellery may seem contrived to some but for the most part these players pull off the fashion look because they are talented players. At least for the moment, fine jewellers of mens’ necklaces, pendants, rings and earrings are living the advertising dream.

Copyright 2006 Tatstar

Taroon Shah is based in the UK and can be contacted via:
http://jewellery-bracelets-rings.com/mensnecklaces.shtml