For Seller

By: Lillian Brummet

The Frugal Book Promoter - How to do What Your Publisher
Won’t is the third book written by author Carolyn Howard
-Johnson, but by far - it is not the last. Already she is
planning on releasing a book of poetry. The Frugal Book
Promoter has won the USA Book News award for Best Book
2004, and has also been an Irwin Award winner.

For Dave and I, the promotion of our two books and
promoting the upcoming e-book has been an uphill battle.
Intensive research on our part for more than three years has
prepared us for most of the work, and because of this
research and hands-on experience I found very little in this
book that was actually new to me. I also found it somewhat
lacking in areas that could have used more attention, such
as its organization.

Carolyn’s sentence structure and grammar use was
confusing and frustrating at times for me to read. There was
also repetitive use of information and examples, which I
found a bit redundant. Personally, I would have preferred
another method of organization for the book. For instance,
there are many aspects of reviews, but I felt all of these
should be discussed in one chapter rather than scattered
throughout the book. While few links on the site were new to
me, of the dozen or so that I tried one or two were no longer
active. This is no fault of the author, however, and is due
solely to the ever-changing Internet.

However, I was reminded of some weak areas in our
marketing plan and was given some incentive for those
areas I am about to broach in our schedule. I appreciated
many of the links that I discovered and have had excellent
responses from them.

Overall, I think The Frugal Promoter is a book that reads like
you are sitting across from the author having a discussion.
This is an aspect of the writing style that I certainly enjoyed.
It could be considered a useful beginner’s tool that would
save time by providing links, basic promotion options to
choose from and several marketing ideas that are outside
the norm.

ISBN#: 1-932993-10-X

Author: Carolyn Howard-Johnson

Publisher: Star Publish

Published: 2004

Pages: 288

~ Book Reviewer: Lillian Brummet - Co-author of the book
Trash Talk, a guide for anyone concerned about his or her
impact on the environment - Author of Towards
Understanding, a collection of poetry.
(http://www.sunshinecable.com/~drumit)